Paid Social Media Marketing
Paid Social Strategy
We start social media engagements by performing an audit of existing social accounts to identify areas of opportunity. In addition, we work to identify and understand each client’s buyer personas and associated consumer behavior.
If the brand is new to advertising, Facebook and Instagram are a great place to start, since users on these platforms are distributed across age groups and there are extensive targeting options.
Paid Social Media Management
When it comes to execution, we set up brand paid media accounts, pixel implementation, conversions API implementation, and aggregated event measurement.
We also provide brands with budget recommendations and projections, as well as campaign setup and quality assurance (QA) and launch support.
Ongoing Campaign Optimizations
After we’ve completed the initial setup of accounts and tracking, our team helps brands continuously improve paid social strategies and campaigns. We offer support in optimizing ads and budget pacing as we monitor campaign performance.
Ad Testing (Copy, Imagery, Targeting)
We help brands create and test ads in order to determine which will perform best based on their unique needs and goals. This includes working with brands to optimize copy, imagery, and targeting for all of their paid campaigns.
We measure social media advertising performance using key performance indicators (KPIs) like ROAS, cost-per-acquisition (CPA), and conversion rate (CVR). Our team works with brands to define their business goals and then we focus our tactics and strategies on meeting them. In addition, we leverage our data and analytics tools to understand how campaigns are performing and which actionable steps we can take to continue growth.