Big Business Problem:
Why do some subscribers order from your brand for years, while others cancel after their first order? Even though they both cost you the same $$$ to acquire?
According to Drew Sanocki's $1B of DTC revenue + 20 years of experience: You must identify, acquire and retain your most profitable type of subscriber from the very start.
Enter: Ideal Subscriber Persona...
How we do it:
- Identify your highest LVT subscribers by segmenting out your highest LTV subscribers.
- Mine your customer data for their Conversion & Retention drivers
- Analyze this customer segment data to define your Ideal Subscriber Persona (ISP)
- Start testing your marketing and conversions, onboarding, and retention efforts to target your ISP
- Monitor cohort Conversion, Churn, and ultimately cohort CLV.